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The SaaS Field Manual Framework

“A must have for any new founder…”Elizabeth Jenkins
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Over 50 pages of amazing content…all for free!

34 Need-To-Know Elements to building your first SaaS or software company.

Part I - Introduction
  • Introduction to the SaaS Field Manual
Part II - Foundation
  • Mantra
  • Mission
  • Vision
Part III - Core
  • Values
  • Culture
  • Strategy
  • Concepts
Part IV - Product
  • Minimum Viable Concept (MVC)
  • User Research
  • Goals
  • Ideas
  • Features
  • Components
  • Initiatives
  • Modules
  • Offerings
Part V - Self-Care
  • Physical
  • Mental
  • Emotional
  • Spiritual
Part VI - Operations
  • Management
  • Marketing
  • Information Systems
  • Product Management
  • Legal
  • User Experience
  • Engineering
  • Sales
  • Customer Success
  • Support
  • Finance
  • Human Resources
Part VII - Shavasana
  • Physical
  • Mental
  • Emotional
  • Spiritual

About the Author

Shane Freeman, Author

Shane Freeman, Author

Picture a Venn diagram with marketing, sales & technology…Shane lives right in the middle. As a kid Shane read the DOS 4.0 manual for fun. As an adult he’s traded some of those geeky qualities in for leadership, strategy, growth & scale. Shane is an unusual blend of hired-gun and devoted employee and has served as a sales and marketing turn-around expert for multiple organizations. Shane can work very effectively from the inside out as well as from the outside in.

Shane is a strategic thinker who excels as an architect for marketing and sales operations that could use a little dynamic for their log jam. He genuinely understands the problems businesses face and the even bigger problems misalignment causes. Shane has spent many years on both the agency and client sides, willingly admits to making many mistakes along the way and swears he’s learned from from each one.

In his personal life Shane is a practicing yogi, world traveler, life-long learner and music enthusiast. After spending 15 years as a DJ working both on land and on the high seas, he decided to turn his performer talents into a real job and started his career as a corporate trainer. In his own words, “It is with great sincerity, humility, professionalism, and honesty that I get to turn all my past experience into increased revenue, efficiency, and productivity for the companies I work for. I enjoy working a boardroom full of people as much as I enjoy building budgets and and diving into new technology. Whiteboards, strategy sessions, processes, templates, strategy, execution and accountability ring my bell. Building bridges and connecting the dots make my soul sing. Find me a sales funnel, process or product that’s broken and together we can build a plan to make them better.”

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